How did you attract/address your audience?

They way in which I had gone about choosing my specific target audience were conducting my research. I had done a questionnaire and one the questions was what genre of music do you prefer. One of the groups that had got the least was musical theatre. This is because I feel that many people are not aware of this specific group, and I think that many people feel that in order to enjoy musical theatre you must attend the west end to watch shows every other week. This had made me feel that many adolescence where unaware, so I wanted to create a magazine that could prove them wrong and let them enjoy the this genre as well as the minority that already.
The way in which I had gone about drawing my target audience into my magazine, is by having a new artist who is up and coming with a different kind of swagger/image. I chose to make my artist a young teenage girl who isn’t posing in a particular way to stop a specific gender on wanting to read the magazine but I had allowed her to pose in a casual pose so that you can tell that it is so for both genders she is wearing clothing that are currently in trend as the readers may look at her want to be her. I didn’t want to make my magazine just for a specific genre so I used colours that wouldn’t suggest a particular age or gender. Expression is a Musical Theatre magazine for young adults; however I didn’t want it just to be for Musical Theatre lovers. I wanted everyone to be able to read it and understand the magazine. So it is broken down into sections. The main article would appear on the front cover and would usually have a gossip vibe to it. So that you would feel that it’s worth reading as you shall be getting information that no other magazine may have.

I needed to bring a creative and energetic vibe to my magazine. On my front page I have a typical bold all in one height font, but as it’s called “Expression” I used a font that had brushes imprinted into it so it had a different kind of liveliness to it. The colour of this was purple as it would stand out and contrast against the main image.

I used puffs on front cover that wouldn’t only make people of the specific genre want to read, but also people from outside of it. Having puffs such as “Sexiest Show Guys and Girls” it would draw in both genders and create a sense of community as it’s an opinion matter you may be reading this magazine with your friends and start a debate on who is actually the sexiest.